Cultural tourism needs to be understood as a subset of tourism and one primarily concerned with ‘placedness’ – a place’s cultural manifestations and its sense of place.
Specifically cultural tourism is concerned with the lifestyle of the people in those geographical areas, the history of those people, their art and cultural production, architecture, religion(s), and other elements that have contributed to the shaping a community’s way of life and the cultural landscape in which it exists.
Cultural tourism includes tourism in urban areas – cities and their cultural facilities such as museums and theatres. In rural areas it may focus upon showcasing the traditions of the region (i.e. festivals, rituals), and their values and lifestyle. It is generally agreed that cultural tourists spend substantially more than standard tourists.
This dimension of cultural tourism is also becoming more popular internationally, and a recent OECD report has highlighted the role that cultural tourism can play in regional development in different world regions.
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