CULTURAL TOURISM ATTRACTIONS

Not all cultural products will be tourist attractions. The ability to attract visitors depends on the extent to which they meet, or are able to meet, the following criteria: 

1. The perceived quality of the tourism product and the visitor’s experience; 
2. People’s – a market's – awareness of a place being a cultural tourism attraction; 
3. The target market’s awareness of ‘the product’ and its potential to meet their expectations and aspirations in a cultural context. 

 Cultural Tourism depends upon:

1. A customer service mind-set – one that provides the level of facilities and services that meets the needs of its visitors; 
2. The sustainability of the product/experience; 
3. The extent to which the product is perceived as being unique, exceptional and distinctive; 
4. The extent to which the product is perceived to provide a pleasurable experience and an enjoyable way for visitors to spend their leisure time;
5. Appropriate development and presentation that enables the potential of the above to be realised; 
6. Community support, involvement and engagement in the marketing processes; 
7. Management’s commitment, capability and capacity to deliver on the ‘marketing promises’.