COUNCIL’S ROLE

Given Launceston’s citizens’ – ratepayers’ & residents’ – direct investment in the city’s cultural infrastructure and the cultural capital they have invested in the region – conspicuously so in the collections of the QVMAG – Council has a clear role as a cultural tourism advocate to: 

1. Ensure that cultural tourism is a key component of the ‘Launceston tourism brand’; 
2. Proactively promote the QVMAG’s two campuses as cultural tourism venues; 
3. Ensure that the QVMAG has a Strategic Plan, and supplementary set of policies, that reflects the part the institution plays in the city’s/regions tourism strategies; 
4. Developing professionally informed strategic initiatives that build upon the city’s/region’s cultural infrastructure and cultural capital – cultural development policies, art-in-public-places policy etc.; 
5. Ensuring that planning controls and guidelines actively promote, encourage and facilitate cultural initiatives – citizen initiated festivals, events & celebrations, community development projects, etc. ;  
6. Marketing the city and its environs as a destination that offers a range of culturally oriented tourism opportunities; 
7. Ensuring that development projects approved by Council enhance the city’s cultural landscaping and placescaping in a cultural tourism context; 
8. Facilitating investment in the city’s/region’s cultural capital; 
9. Develop a 'facilitation office' dedicated to smoothing the way in the planning of cultural events –  celebrations, festivals, etc. –  to enable the uninhibited realisation of community initiatives; and 
10. Develop and promote, as a strategic element of the city's marketing plan,  an cultural events calendar in consultation with community groups et al in order to highlight cultural events taking place in the city/region.